The Kentucky Primary Care Association is launching a new digital advertising campaign called “Stay in the Game” to encourage high school athletes to get vaccinated against COVID-19 so that sporting events can take place as planned.
“Fully vaccinated teenagers are much more likely to stay in the game no matter what sport they play,” said Molly Lewis, KPCA’s chief operating officer. âEveryone wants the games, matches, meetings and other events to take place non-stop. If the players are vaccinated, they have a much better chance of a full season. The vaccines provide our high school student athletes with the best chance to safely play the games they love with their teammates, coaches, and family members by their side.
âStay in the Gameâ uses digital geofencing technology to localize specific sporting events and geographic areas. Fifteen and thirty second video clips will also appear on YouTube and other popular digital social media channels such as Instagram and Facebook. Broadcast, print, and digital news agencies across Kentucky are encouraged to use the ads on their social media and online news and information websites.
“What better way to reach out to high school student-athletes than the media they are constantly interacting with,” said Emily Conley, partner at Big Echo Creative, who produced the campaign for KPCA. âThis campaign uses technology and innovative strategies to focus on locations across the Commonwealth, especially those with low vaccination rates. Ultimately, we want to educate and sensitize young student athletes and increase vaccination rates so that they can stay in the game. “
Ads are now online. The campaign runs over Memorial Day weekend in May 2022. Stay in Game instructs viewers to log into https://www.vaccines.gov to find a nearby vaccination site.
The Kentucky Primary Care Association is a 501 (c) (3) not-for-profit organization of community health centers, rural health clinics, primary care centers, and all other organizations and individuals concerned with providing access to health services for the underserved rural and urban populations. KPCA promotes the mutual interests of its members with the aim of promoting access to comprehensive, community-based primary health services for the underserved.